Tourism is Travel for predominantly recreational or leisures purposes or the provision of services to support this leisure travel. The world tourism organisation defines tourists as people who "travel to and stay in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited". Tourism has become a popular global leisure activity. In 2006, there were over 842 million international tourist arrivals.[1]
Tourism is vital for many countries, due to the income generated by the consumption of goods and services by tourists, the taxes levied on businesses in the tourism industry, and the opportunity for employment in the service industry associated with tourism. These service industries include transportation services such as cruise ships and taxis, accommodation such as hotels, restaurants, bars, and entertainment venues, and other Hospitality industry services such as spas and resorts.
Hospitality
The hospitality industry works hand in hand with the tourism industry. Hospitality provides travellers with services like accommodation, eating and entertainment. Hospitality not only provides a blend of the tangible food, drink and accommodation, but also the intangible service, atmosphere and image.
The hospitality industry is broader than restaurants and cafes. It includes hotels, resorts, day spas, event and convention centres, cruise ships and cellar doors. There are a wide variety of career opportunities including marketing, sales, general management and food and beverage.
Within thehospitality management t, students can specialise in one of four rapidly growing areas of:
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Wine Tourism and Cellar Door Management
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What is Day Spa Management?
These days virtually every quality hotel has its own in house day spa. QRC offers Day Spa Management as an elective to counter a global shortage of qualified day spa managers. This subject covers current concerns, issues and trends in the spa industry as well as the service, equipment and information systems used. Upon completion students should be able to apply spa management principles to real challenges facing industry managers.
What is Wine Tourism and Cellar Door Management?
New Zealand – and certainly Central Otago – wines are becoming more and more recognised on the world map. Because of this, Queenstown is seeing increasing numbers of visitors coming to the region purely to visit wineries, sample wines and learn about the local industry. The Wine Tourism elective covers advanced wine tasting, viticulture and the history of wine. Importantly, it also looks at the promotion, marketing and purchasing of wine from a producer’s and broker’s perspectives. Cellar Door Management looks at the structure of wine tasting demonstrations and sales techniques used by cellar door managers.
What is International Resort Management?
A Resort, by definition, attempts to provide for all the wants and needs of a holidaymaker including food, drink, lodging, entertainment, sports and shopping. The types of resorts are many and varied and can range from ski resorts to seaside resorts to luxury and health resorts. Papers in the International Resort Management elective deal with resort development and management as well as resort and recreation planning.
What is Event Management?
Special events have increased rapidly in recent years as the corporate and public sectors realize their power to build profile, promote messages and increase sales. To the Event Manager, the special event is a challenge to create the right mix of content, presentation, venue and outcomes to achieve the goals of the client in the most cost effective and high impact manner. To do this effectively requires a range of skills and attributes - imagination, design, coordination, and the ability to lead a team and to keep track of detail
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